Pengaruh Kemudahan Menggunakan Teknologi Dan Manfaat Menggunakan Teknologi Terhadap Kepercayaan (Studi Kasus Pada Konsumen Ritel)

The development of the retail business is very important in supporting Indonesia's economic growth. In context changing shopping behavior patterns since COVID-19 pandemic, Information and Communication Technology plays an role. transformation process from offline to online, trust becomes one variables process. Trust can be defined as a specific set beliefs related integrity, benevolence, abilities other party. influenced by several including ease use ICT benefits using which ultimately makes consumers believe retailer's ability meet their needs. This study aims determine whether there influence between on trust. survey was conducted 41 who have experienced online channels. results show that trust,  Keywords: Trust, Perceive Ease Of Used, Usefulness, Retail